Why Your Logo Needs To Be A Vector Image

Vector image vs. raster image…What’s the difference?

Vector images are the industry standard when it comes to design elements for a few key reasons. Before we get into that, let’s talk about the difference between raster and vector images.

Raster images are probably what someone is most accustomed to seeing. If you have ever taken a picture with your phone, downloaded an image from the web, or sent a GIF, you have used a raster graphic. Formats for raster images are the standard JPEG, GIF, or PDF files.

Contrarily, vector Images can be SVG, EPS, or AI. Vector images are typically created in design software such as Illustrator or downloaded directly from a vector marketplace.

Vector images are unique because they are designed to be animated and scalable.

What does that mean? Simply put, vector images can be resized without ever distorting the quality of the image while raster images are only as big as they are sent to you, or downloaded. This means that as soon as you attempt to resize that raster image, it will begin to distort and lose quality. Even small changes from 600px to 700px will cause the image to pixelate.

Vector images are infinitely scalable due to their mathematical formula. They are comprised of what is known in the industry as “formulaic curves,” so that edges remain crisp and distinct at any size. This format is essential for design elements like logos and icons- especially for your business.

Let’s look at the big picture.

If you have a logo created, chances are that you’re going to use it for more than just your website. You may want to shrink it to fit on an invoice or a business card. Maybe you have a store downtown and need to enlarge the design to create a window decal or an exterior sign. If you are using a raster image, the edges won’t remain crisp during resizing, leaving the final product looking unprofessional. On the other hand, vector images are flexible. The crisp edges and clarity will remain regardless of the size used.

Aside from being scalable, vector images are also easily edited.

There may come a time when you want to change the colors or certain elements within your logo. All that is needed to make these changes is a vector-based editor such as Illustrator. You can alter the hue, and color, or remove/change elements as simply as the click of a mouse.

Any graphic designer worth their salt will include an AI file when delivering your image, allowing you the opportunity to edit the design as needed. Having the ability to be flexible with your design elements is key to scaling your brand.

If you need a new logo, we suggest spending the extra money and going with a designer who will send you vector design elements.

Vector formats remain the standard for their clarity, flexibility, and overall ease of use. At Heyproxy all of our logos come in Vector formats – contact us today with any questions or to chat about your vision!