Case Study

Homestead Family Therapy

Client: Austin Pritchard

Founder of Homestead Family Therapy.

Problem: Establishing Brand Recognition for Homestead Family Therapy

Austin had recently launched Homestead Family Therapy, a budding venture in the field of family counseling. Recognizing the challenges associated with a new business, Austin faced the crucial task of growing his business and building brand recognition. His overarching goal was to scale Homestead Family Therapy, ultimately generating enough revenue to fulfill his dream of breaking free from the confines of a 9-5 job.

Solution: Comprehensive Brand Development by Heyproxy

After an initial consultation, Heyproxy took charge of Homestead Family Therapy’s complete brand development. This encompassed a multifaceted approach outlined below.


  1. Heyproxy crafted a distinctive brand identity by designing a compelling logo, selecting a cohesive color palette, and establishing brand guidelines. This laid the foundation for a visually appealing and cohesive brand presence.

  2. Website Design and Optimization: Heyproxy designed and developed a user-friendly website for Homestead Family Therapy. Utilizing their expertise, they not only created an aesthetically pleasing online space but also ensured that the website was optimized for organic search engine visibility.

  3. Facebook Pixel Integration: To enhance tracking capabilities, Heyproxy seamlessly integrated Facebook pixels with the website. This not only allowed Austin to monitor traffic effectively but also facilitated the building of a robust online presence on the social media platform.

  4. Google My Business Optimization: Recognizing the importance of local search, Heyproxy created and optimized a Google My Business page for Homestead Family Therapy. This strategic move aimed to boost local visibility and drive results.

  5. Third-Party Listings and Marketplaces: Heyproxy expanded the online presence of Homestead Family Therapy by creating and connecting with third-party listings and marketplaces such as Psychology Today. This broadened reach and accessibility, ensuring that potential clients could discover Homestead Family Therapy through various channels.

Results: A Resounding Success

The collaboration with Heyproxy yielded exceptional results for Homestead Family Therapy. Through meticulous brand development, online optimization, and strategic outreach, the practice experienced a significant boost in brand recognition and online visibility. This translated into tangible business growth, with increased inquiries and client engagement. Notably, within a mere six months, Austin achieved his entrepreneurial dream of leaving his previous employment, marking a resounding success for Homestead Family Therapy’s journey towards sustained and independent growth.

Key Takeaways

Heyproxy’s comprehensive brand development not only elevated Homestead Family Therapy’s online presence and brand recognition but also propelled Austin to achieve his entrepreneurial dream, enabling him to leave his 9-5 job within six months. This case exemplifies the transformative power of strategic digital solutions in realizing both immediate and long-term business goals.

Client Testimonial

“I worked with Heyproxy to design the website for my business and loved the process and end result. Dave and his team are top notch pros. Pricing is competitive and quality is great. I always received quick responses and was thrilled to see the idea in my head become a reality on my website.” – Austin Pritchard

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